The stilwerk Concept

stilwerk is a hotspot for international design. Its five branches in Hamburg, Berlin, Düsseldorf, Dortmund and Vienna bring together a world of premium branded products in the interior décor and living sectors that spans furnishings, living accessories, office and property interiors, gifts, fabrics, flooring, kitchen and bathroom design, consumer electronics, lighting, art and even fashion. stilwerk’s comprehensive roster of premier international manufacturers includes all major names from classic to avantgarde.

The stilwerk concept is internationally unique. Nowhere else offers the opportunity for visitors to explore such a broadly diverse range of all aspects of premium interior design. stilwerk presents design products in outstanding architectural settings with appealing atmosphere, underpinned by expert assistance and comprehensive service. The stilwerk shopping experience is completed by a programme of cultural events and cafés/restaurants.

Architecture

The architecture of every stilwerk location is a key element in the overall concept, and is aligned perfectly to each site. Standardized stereotypes are shunned in favour of sensitively designed individuality. Although no building is alike in its layout and footprint, visitors to any stilwerk centre can clearly identify their surroundings. A recurring detail is the method of grouping individual retailers in gallery floors around a central roofed atrium.

Service and Consultancy

Service plays a key role in the stilwerk concept: the broad range of products on offer requires the support of expert customer advice and personal service. Customers can be guided by the expertise of the stilwerk staff and work with these specialists and interior designers to plan and realize their dream living space.

And stilwerk locations also cater for children, providing free KinderOrt children’s corners on Saturdays where trained supervisors take care of children to allow parents to shop at their leisure. Foyer restaurant facilities provide refreshment and culinary delights.

Culture and Trends

stilwerk locations host regular exhibitions that focus on the design and cultural context of the products on offer and the people who produce them.  These topics are reflected in numerous exhibitions every year which examine current trends or are related to regional activities, and are frequently staged in cooperation with local institutions. The forums and foyers of the stilwerk locations can be hired by the day or week for talks and events. Equipped with comprehensive technical infrastructure, they are the ideal location for company presentations, seminars, press conferences, talks and external exhibitions.

Since 2002 stilwerk has continuously sought out the trends of tomorrow, commissioning the well-known trend expert Prof. Peter Wippermann and his Hamburg trend research agency Trendbüro to conduct studies on current trends associated with lifestyle and living and to identify new trends. stilwerk Trend Study No. 3 from 2009, the successor to the stilwerk Trend Study No. 1 in 2002 and Study No. 2 in 2005, now reveals the new needs and longings that will shape our lives in the future, and describes the ways in which they are expressed in our day-to-day living.